Media Analysis Techniques 豆 0.0分

资源最后更新于 2020-11-04 12:12:46

作者：Dr. Arthur Asa Berger

出版社：Sage Publications, Inc

出版日期：2004-01

ISBN：9781412906838

文件格式： pdf

标签： 传播 方法论 Marketing media AcademicBibliography AD

简介· · · · · ·

Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been ex...