The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market 豆 0.0分

资源最后更新于 2020-11-06 12:18:41

作者：Michael; Wiersema, Fred Treacy

出版社：Addison-Wesley

出版日期：1994-01

ISBN：9780201406481

文件格式： pdf

标签： 管理 市场 商业 企业 营销 经济 社会 思维

简介· · · · · ·

How is it that some companies are rewriting the rules of competition in their markets， selling wholly new standards of quality， innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their c...