Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably 豆 0.0分

资源最后更新于 2020-11-12 04:40:04

作者：Lawrence Friedman

出版社：Butterworth-Heinemann

出版日期：2002-01

ISBN：9780750674607

文件格式： pdf

标签： GTM 营销 产品 2016

简介· · · · · ·

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, "Go To Market Strategy" lays out a clear and actionable blueprint for...