Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know 豆 7.2分

资源最后更新于 2020-11-12 04:52:18

作者：Mark Jeffery

出版社：Wiley

出版日期：2010-01

ISBN：9780470504543

文件格式： pdf

标签： 市场营销 marketing 数据分析 管理 英文原版 数据报表 市场研究 new-media-anayltics

简介· · · · · ·

How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from...