Understanding Michael Porter: The Essential Guide to Competition and Strategy 豆 9.2分

资源最后更新于 2020-11-14 04:29:21

作者：Magretta, Joan

出版社：Perseus

出版日期：2011-01

ISBN：9781422160596

文件格式： pdf

标签： 战略 商业 Porter 管理 Strategy 战略管理 经济 英文原版

简介· · · · · ·

This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting...