Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond 豆 7.6分

资源最后更新于 2020-08-17 14:42:26

作者：Paco Underhill

出版社：Simon & Schuster

出版日期：2008-01

ISBN：9781416595243

文件格式： pdf

标签： 营销 心理学 shopping psychology 购物习惯 零售 Marketing 零售业

简介· · · · · ·

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers ar...