Contagious: Why Things Catch On 豆 8.5分

资源最后更新于 2020-08-23 16:30:13

作者：Jonah Berger

出版社：Simon & Schuster

出版日期：2013-01

ISBN：9781451686579

文件格式： pdf

标签： 营销 传播学 marketing 社会心理学 心理学 互联网 广告 SocialMedia

简介· · · · · ·

The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. ...