Purple Cow: Transform Your Business by Being Remarkable 豆 7.8分

资源最后更新于 2020-08-23 16:30:47

作者：Seth Godin

出版社：Gardners Books

出版日期：2004-01

ISBN：9780141016405

文件格式： pdf

标签： 商业 Business 营销 marketing Seth·Godin marketing. mkt Remarkable

简介· · · · · ·

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it...