How brands grow part 2: Emerging Markets, Services, Durables, New and Luxury Brands 豆 9.4分

资源最后更新于 2020-08-23 16:33:18

作者：Jenni Romaniuk

出版社：

出版日期：2015-01

ISBN：9780195596267

文件格式： pdf

标签： 营销 商业 管理 marketing Marketing 投资 广告 推广

简介· · · · · ·

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, a...