Herd: How to Change Mass Behaviour By Harnessing Our True Nature 豆 0.0分

资源最后更新于 2020-08-26 06:27:23

作者：Mark Earls

出版社：John Wiley & Sons

出版日期：2007-01

ISBN：9780470060360

文件格式： pdf

标签： marketing 营销 社会学 社会 心理 哲学 AD

简介· · · · · ·

Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a her...