The Anatomy of Buzz: How to Create Word of Mouth Marketing 豆 0.0分

资源最后更新于 2020-08-26 06:27:34

作者：Emanuel Rosen

出版社：Broadway Books

出版日期：2002-01

ISBN：9780385496681

文件格式： pdf

标签： 营销 营销学 经管@English 实用类 marketing WOM 方法论 具可讀性。

简介· · · · · ·

The Palm Pilot. The novel Cold Mountain. The iMac. Hotmail. FedEx. The Blair Witch Project and There's Something About Mary. According to former marketing exec Emanuel Rosen, they all became successful not through traditional advertising or marketing routes, but through "buzz," that semitangible process through which information and commentary jump from one brain or mouth to an...