Why We Buy: The Science Of Shopping 豆 8.4分

资源最后更新于 2020-08-26 06:27:55

作者：Paco Underhill

出版社：Simon & Schuster

出版日期：2000-01

ISBN：9780684849140

文件格式： pdf

标签： 消费者行为 零售 营销 marketing consumer 经济&金融 消費者行為 商业

简介· · · · · ·

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in ...