The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly 豆 7.8分

资源最后更新于 2020-08-26 06:28:31

作者：David Meerman Scott

出版社：John Wiley & Sons

出版日期：2007-01

ISBN：9780470113455

文件格式： pdf

标签： marketing 营销 市场营销 公关 Internet social_media pr Rules

简介· · · · · ·

Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revoluti...