Principles of Marketing (17th Global Edition) 豆 0.0分

资源最后更新于 2020-08-26 06:52:15

作者：Philip T. Kotler

出版社：Pearson Education Limited

出版日期：2017-01

ISBN：9781292220178

文件格式： pdf

标签： Marketing 英文原版 英文 美国

简介· · · · · ·

For Principles of Marketing courses that require a comprehensive text.

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketi...