Social Media and Marketing in China: Making Sense of the Buzz 豆 0.0分

资源最后更新于 2020-09-13 17:17:30

作者：Sam Flemming

出版社：Wiley

出版日期：2010-01

ISBN：9780470825068

文件格式： pdf

标签： 社会化媒体 SocialMedia 网络口碑 IWOM

简介· · · · · ·

The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a totally natural environment without researchers or moderators. From crisis management to product development, these unadulterated near real-time insights will enable companies to nimbly and more effectively adjust thei...