Marketing in the Groundswell: in the Groundswell 豆 0.0分

资源最后更新于 2020-09-13 17:17:40

作者：Charlene Li

出版社：Harvard Business Review Press

出版日期：2009-01

ISBN：9781422129807

文件格式： pdf

标签： 社会化媒体 商学 business

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"Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating w...