Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management 豆 8.5分

资源最后更新于 2020-10-05 18:40:27

作者：Michael J. A. Berry

出版社：Wiley

出版日期：2004-01

ISBN：9780471470649

文件格式： pdf

标签： 数据挖掘 CRM 数据分析 Marketing Data 商业 Techniques Mining

简介· · · · · ·

Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sale...