Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 豆 8.3分

资源最后更新于 2020-10-23 14:46:08

作者：W. Chan Kim

出版社：Harvard Business School Press

出版日期：2005-01

ISBN：9781591396192

文件格式： pdf

标签： business Strategy 管理 商业 战略 management 策略 marketing

简介· · · · · ·

The global phenomenon, embraced by business worldwide and now published in more than 40 languages.

This international bestseller challenges everything you thought you knew about the requirements for strategic success.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competiti...