Positioning: The Battle for Your Mind 豆 8.7分

资源最后更新于 2020-11-09 20:37:17

作者：Al Ries

出版社：McGraw-Hill

出版日期：2000-01

ISBN：9780071373586

文件格式： pdf

标签： marketing 市场营销 商业 positioning 广告 品牌 营销 Marketing

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Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. ...