Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America 豆 0.0分

资源最后更新于 2020-11-03 12:22:09

作者：Lawrence R. Samuel

出版社：University of Pennsylvania Press

出版日期：2010-01

ISBN：9780812242515

文件格式： pdf

标签： 美国 心理学 广告 传播学

简介· · · · · ·

An author, cultural consultant, and founder of Culture Planning, a company with Fortune 500 clients, Samuel delves into the ways in which Sigmund Freud's theories on psychology were implemented, for better or worse, by the advertising industry more than a half century ago. Samuel analyzes the work of Viennese-trained psychologist Ernest Dichter, along with Paul Lazarsfeld and m...