Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing 豆 8.9分

资源最后更新于 2020-10-05 18:39:56

作者：Ron Kohavi

出版社：Cambridge University Press

出版日期：2020-01

ISBN：9781108724265

文件格式： pdf

标签： A/B测试 数据科学 Data Statistics 数学和计算机 Experimentation 心理学 实验设计

简介· · · · · ·

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share ex...